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Regulation

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1) What is regulation and why do media industries need to be regulated? Systems of regulation are required  to provide rules and regulations to ensure that organisations operate  fairly. In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. Broadcast media (TV and Radio) are regulated by OFCOM – the OFfice of COMmunication and the advertising industry is regulated by the Advertising Standards Authority 2) What is OFCOM responsible for? OFCOM is responsible for regulating television, radio, telephone services and some aspects of the internet. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? I think section 1 is the most important because under 18's being exposed to too much could really affect the way they love life and the way they act seeing as they are still vulnerable. I also think that section 4 (rel...
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Audience Theory 2

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1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? - I think that anti-social behavior and violence can be partially blamed on media but not fully because there is other things that can result in people becoming violent. For example the upbringing of a person or past experiences could have a large impact on the way they act however some people could be very passive or be intruiged by villains in movies. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. - In my opinion the social learning theory is not as relevant now because audiences are not as easily influenced as before. For example in the 1930's when it was World War 2, Adolf Hitler had someone in charge of propaganda, Joseph Goebbels. This was a way of Hitler making the people of Germany think ...
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MIGRAIN: Audience theory - Effects debate factsheet

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1) Do you play violent video games and/or watch violent films? Are you violent in real life? I have played and watched violent games and videos/movies which hasn't made me act out in a violent way in real life - I am able to determine the difference between fantasy and reality which determines my behaviour and the way I act. Do you ever see a product advertised on TV or on the internet and decide you want to buy it? Yes I have seen products advertised and been convinced to go on to purchasing them due to the persuasive advertisement. Have you ever seen a documentary which has drawn your attention to an issue which you feel strongly about now? 1) Do you play violent video games and/or watch violent films? Are you violent in real life? I have played violent games but not consistently and I have watched lots of violent movies how ever I still know how to control myself in real life. Do you ever see a product advertised on TV or on the internet and  decide you wan...
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