Media Studies Blog 1

Case study: Marmite   Marmite has a long history of unusual advertising based around the idea ‘You either love it or you hate it’. How many of the persuasive techniques can you spot in this advert? Advertising: Persuasive techniques blog task Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find  our Media Magazine archive here . Answer the following questions: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? - He suggests that the viewer of the advertisement will see that the product changes someones life for something so glamorous so they themselves will want to purchase it in order for it to do the same thing for them. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? - I feel as if this ad could be linked to emotional appeal seeing as the situations used in the advertisement are real life s

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. -The use  of action codes ( Barthes theory)  is used like when the girl is being recorded, which made more people watch her play leading to the next bit of the boy playing hockey. We can also see hero roles and villain roles which all comes from  Propp's character theory . Todorov's theory of equilibrium for example the boy who plays hockey followed by the opposite of having no team to be involved or or be opposition to. 2) Read this  BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? - The advert uses normal people and famous people in order for it to attract people in both ways. People will like the product because they will see that top celebrities are wearing them which brings more profit for them but the ordinary p

1) Read the article and summarise it in one sentence. It talks about a variety of ideologies which are present in our society today 2) What view of capitalist ideology is presented in the Hunger Games films? The Hunger Games very clearly highlights how the more wealthy are much more important then the poor. The rich do nothing but control the poorer population and only think about things that will benefit them which results in working class rebelling. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It shows that Hunger Games has successfully made people think that in a way it is normal seeing as it is very popular and it promotes the idea that rich people are the only ones that can really benefit in life because they have the power to control and they have money, they have no worries but then it also makes it seem as if the violence is a norm. They Live - Understanding Ideology 1) Read the article and summaris

1) What examples of binary opposition can you suggest from watching this clip? They both explain their opinions very clearly. For example disabled and non disabled which Russel Brand believed was a big problem and that they were not paid enough attention to and another example of binary opposition was immigration and communities because a large amount of immigrants could negatively affect communities was Nigel Fargage's opinion however Russell Brand thought that immigration had nothing to do with the reason for the country doing bad. 2) What ideologies are on display in this clip? That politicians are corrupted and that they don't really want what is best for people in general especially working class, immigrants or anyone that is not part of the elite group or upper class people. Ideology and your own choice of clip: 1) What examples of binary opposition can you suggest from watching your clip? From this clip I can clearly see that the model has

1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Factsheets and genre study questions 6)  Narrative: Factsheet questions 7)  Audience: classification - psychographics presentation 8)  October assessment learner response 9) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 10)  Audience theory 2 - Bandura and Cohen moral panic 11)  Audience theory: Media Effects factsheet 12)  Industries: Ownership and Control 13)  Industries: Regulation 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Brand Values and Lines of Appeal 17)  Representation: Introduction - Taken trailer analysis 18)  Representation: Theory - MM article and application of theory 19)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article   20)  Representation: Feminist theory 21)  January assessment learner response 22)  Repres

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'   Who are you? - We can be who we want to be with the clothes and how we present ourselves however there is a difference between the person we would like to be  I think therefore I am - We are effected by other aspects such as the family we were born into, class, religion, gender etc. Citizen to consumer - People were made to believe that life is not simply just buying necessities  The rise of the individual - Near the end of the 20th century people felt as if they could be themselves and show there true colours 2) List five brands you are happy to be associated with and explain how they reflect your sense of identity. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? 4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). - Much better then last time (20/35) www: Good well structured answer to Q3 ebi: Better understanding of PSB needed for Q2 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point  that you missed out on for each question in the assessment. - Q1)  Identify new audiences and revenue streams (horizontal int.) - Q2)  Channel 4 reinvests any profits back into programmes – this raises quality and benefits  audiences. -Q3)  Gerbner’s cultivation theory suggested that heavy TV viewers developed ‘mean world syndrome’ and saw society as far more dangerous than it actually is. This could be considered a significant damaging effect. It could be argued the internet exacerbates this. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? - 4/10 4) Look at your answer for