Media Studies Blog 1

What are industries? - The people (companies involved in the running of the media for example publishers, channels,  film studios , distributors. - The improvement of technology has changed the way industries are set up. - Regulations (rules) control media in the UK. -The point of the media is to give the public information/entertainment (public service broadcasting) and not for profit. There are key terms which are need to know in order to understand media industries better: -Diversification -  Diversification is when a media company branches out into a different                           area of the industry. For example, streaming as a option of new                                          and digital media. -Synergy -  Synergy is loads of different types of media come from the same product, e.g                    Harry Potter has plays, books, movies. -Vertical integration -  When a media company owns a range of businesses -Conglomerate owner

1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Because the cultural industry companies need to continuously compete with each other to secure audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Risky business Creativity versus commerce High production costs and low reproduction costs Semi-public goods; the need to c

1) What is regulation and why do media industries need to be regulated? Systems of regulation are required  to provide rules and regulations to ensure that organisations operate  fairly. In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. Broadcast media (TV and Radio) are regulated by OFCOM – the OFfice of COMmunication and the advertising industry is regulated by the Advertising Standards Authority 2) What is OFCOM responsible for? OFCOM is responsible for regulating television, radio, telephone services and some aspects of the internet. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? I think section 1 is the most important because under 18's being exposed to too much could really affect the way they love life and the way they act seeing as they are still vulnerable. I also think that section 4 (religion) is

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. - Walt disney owns companies such as: Disney/ABC Television Group. Disney/ABC Television Group operates Disney's broadcast television, cable television and radio businesses. ... ESPN, Inc. ... Walt Disney Parks & Resorts U.S., Inc. ... Lucasfilm Ltd. ... Marvel Entertainment, LLC. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. - I agree that the government should prevent media conglomerates from becoming too dominant seeing as they could

1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Factsheets and genre study questions 6)  Narrative: Factsheet questions 7)  Audience: classification - psychographics presentation 8)  October assessment learner response 9)  Audience theory 1 10)  Audience theory 2 11)  Audience theory: Media Effects factsheet

1) Do you play violent video games and/or watch violent films? Are you violent in real life? I have played and watched violent games and videos/movies which hasn't made me act out in a violent way in real life - I am able to determine the difference between fantasy and reality which determines my behaviour and the way I act. Do you ever see a product advertised on TV or on the internet and decide you want to buy it? Yes I have seen products advertised and been convinced to go on to purchasing them due to the persuasive advertisement. Have you ever seen a documentary which has drawn your attention to an issue which you feel strongly about now? 1) Do you play violent video games and/or watch violent films? Are you violent in real life? I have played violent games but not consistently and I have watched lots of violent movies how ever I still know how to control myself in real life. Do you ever see a product advertised on TV or on the internet and  decide you wan