Media Studies Blog 1

Mise-en-scene blog task Remember the mnemonic that will help you recall the different aspects of mise-en-scene:   CLAMPS . Costume Lighting Actor (placement and movement) Make-up Props Setting The first film I will be analy sing is IT : The film IT mainly uses costume to set the scene and in this case the costume used is a clown which commonly known to be a children friendly character however in this film the clown is a vicious murderer which contrasts with the real life job of a clown. In the mise-en-scene   on the right we can see that the lighting is in the day and the setting seems to be a normal, average field however the costume, make-up and movement of the actor makes the scene seem very threatening. The facial expression on the actor is clearly a smile however it appears to be a disturbing happiness and where he is set is unusual because clowns do not belong in abandoned fields. He is also carrying a balloon which you could say is a major p

Icon, index, symbol: blog task Create a new blogpost called 'Semiotics: icon, index, symbol blog task' 1) Find three examples for each: icon, index and symbol. Provide images or links. Icon: Index: Symbol:  2) Why are icons and indexes so important in media texts? 3) Why might global brands try and avoid symbols in their advertising and marketing? 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? 5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world. These These three images show icons seeing as they are a physical resemblance to the thing that is being represented, a photo of an object is a good example of a icon. These three are examples of an index which is evidence of what is being represented. For example the first sign o

According to reception theory, ‘the media attempts to transmit specific messages to audiences, but audiences are free to interpret these messages in a variety of ways – or even reject them’. How valid are reception theory’s claims about audience responses? [25 marks] Dominant, Preferred or Hegemonic Reading : what the producer/creator intends – the ‘natural’ reading Negotiated Reading : a middle ground between the producer’s intentions and the audience’s individual views Oppositional or ‘Counter-Hegemonic’ Reading : an alternative reading that is actively against the producer’s intentions. In this advert we see 50 cent a very well known rapper who didn't have the easiest upbringing and is known for being involved in illegal activities and being shot several times. this has a big impact on the way people think because people may have a dominant, preferred or hegemonic reading so they might say that the advertisement is trying to come across as slightly