Magazines: Men's Health - Audience
Men's Health - Audience blog tasks
1) How does the magazine introduce itself?
- It uses a picture of a healthy muscly man who is successful which makes it appealing to readers.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
- It suggests that masculinity means being fit, strong, muscly, groomed but still wearing the last watches and styles.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
- Men's health's print statistics are higher to a large extent. For example 995 compared to 336 and 109.
4) What is the difference between circulation and readership?
995 compared to 336 and 109 and 643 compared to 237 and 85.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
- 905,000 ABC1 readers.
6) How do readers generally interact with the digital version of the magazine?
68% - Mobile
21% - Desktop
11% - Tablet
7) How many people do Men's Health reach across social media platforms?
562,000 Monthly unique users (Comscore) ; 1,200,000 Monthly users (GA) ; 1,943,000 Monthly page views (GA).
8) What is the audience profile for Men's Health readers?
- 905K are ABC1, Aged 25-44
- 700K have a degree
- 200K earn over 50K
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
They spend £1.1bn on fashion a year (more than 3 times that of GQ).
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average watch collection for Men's Health readers has a value of £4,123. This reflects the fact that the majority of readers are in the ABC1 demographic, as it implies that the readers in this demographic would have enough disposable income to indulge in luxuries like watches. It also suggests that the readers are part of the succeeders psychographic group.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of readers use moisturiser on a daily basis. This suggests that views of masculinity are changing, to the point where men care about personal grooming techniques, and consider them to be as important as technology and health.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
-Men's Health readers spend £238m a year on sportswear (including swimwear and trainers)
-702k own a wearable device.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Epicure: covers high quality food and drink, as well as advice on how to develop restaurant skills.
Urban Active: This focuses on the sportswear, but from a fashionable point of view. This magazine showcases the sportswear that will improve your performance, as well as look good.
Synchronised: This edition focuses on watches in order to reach out to those who pride themselves on adding to their high value watch collections.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
Suggests the audience will be in between 25-45 and concerned about lifestyle . The demographics would probably appeal to aspirers and suceeders .
15) What additional brand extensions do Men's Health offer?
Survival of the Fittest: an adventure race series that occurs in the UK, with 4 nationwide events and approximately 15,000 people.
Different product ranges: including premium food products that meet the dietary requirements of those aiming to improve their health and well being (e.g. low calorie foods and protein shakes)
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The 2017 calendar suggests that the audience want to improve urban lifestyle.
18) What audience pleasures are offered by the magazine?
Personal identification - being able to see your interests and personality reflected in the content of the articles.
Surveillance - learning new things about lifestyle/healthy eating etc.
19) What lifestyle and job would you expect the average Men's Health reader to have?
ABC1 - typically a high ranked, professional job (e.g. a manager etc).
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
I think that the Men's Health magazine has remained profitable because of their successful advertising techniques. All of the adverts/products that are promoted are directly related to their target audience, therefore they have been able to develop a reputation where they know that they will continue to earn high amounts of profit via these adverts.
Comments
Post a Comment