OSP assessment learner response

Create a new blog post on your Media 1 Exam blog called 'OSP assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

-WWW: Good balanced answer for Question 1 & focused on facts.
-EBI: Q2 is confused and lacking detail. 

2) Read the whole mark scheme for this assessment carefully. Identify three potential points that you could have made in your essay for Question 1 (Shirky, audiences and producers).

- The Voice should be successful – the opportunities that are offered by digital media and the
new media landscape in targeting niche audiences could provide an ideal platform for a
strong black British voice. However, the poor construction of the website and social media
presence
-Teen Vogue reflects the challenges major media producers such as Conde Nast have faced:
declining print revenues, changing audience habits, the need to diversify and create new
revenue streams.
-The construction of the Teen Vogue website and social media also reflects the power shift
from producers to audiences. Without cover-price and print advertising revenue, Teen
Vogue now needs clicks. Although the brand has received significant credit for its political
reporting, the website and social media channels are still dominated by ‘clickbait’ headlines,

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (values and ideologies).

-The ‘End of Audience’ that Clay Shirky writes of means that a wider, more diverse range of
values and ideologies are now available to consumers.
-it could be argued that Teen Vogue is replicating many of the mainstream,
hegemonic values and ideologies found across the cultural industries with regards to the
representation of women and the fashion industry.
-The Voice should be successful due to the opportunities that are offered by digital media
and the new media landscape in creating a platform for values and ideologies such as a
strong black British voice.

4) Use your exam response, the mark scheme and any other resource you wish to use to write a detailed essay plan for Question 1. Make sure you are planning at least five well-developed paragraphs in addition to a brief introduction and conclusion.

Para 1: What is Clay Shirky's 'end of audience' theory and explain in depth.
Para 2: Talk about technology, new digital media the effects it has on the both Close Study                  Products which are Teen Vogue and The Voice.
Para 3: Explain the relationships between audiences and producers, audiences now have                      the power to talk back and disagree giving them more power then there was before                  new digital media
Para 4: Make judgements and draw conclusions about the extent to which the
changing relationship between audiences and producers has had an impact on the construction and consumption of media products.

5) Finally, do the same for Question 2. Remember, Question 2 is a synoptic question so your answer must refer to aspects from the whole A Level Media course. Therefore, make sure you are bringing in CSPs, theories or debates from across the whole course of study.

Para 1: Layout all aspects in this question I will use to explain my point, (e.g Industries and representations) & how far do I agree with the David Hedmondhalgh’s view.

Para 2: Explain industries (e.g the role of the cultural industries in society and the way media products can influence or impact on audiences or how media industries target audiences through the content and appeal of media products.) 

Para 3: A paragraph on representations including 'the role of the cultural industries in society and the way media products can influence or impact on audiences. The relationship of recent technological change and media production, distribution and circulation.How media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated.'

Para 4: Include a CSP (Teen Vogue or The Voice) e.g The ‘End of Audience’ that Clay Shirky writes of means that a wider, more diverse range of values and ideologies are now available to consumers. Teen Vogue illustrates this with a liberal agenda that promotes perspectives championed by digital feminists in the late 2000's (sometimes considered the fourth wave of feminism).