Background reading and textual analysis

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Teen Vogue: background reading and textual analysis blog tasks


Work through the following tasks to complete your first case study on Teen Vogue.

Teen Vogue: background reading

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.

1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?
The article was about Donald Trump and him gaslighting America

2) When was the original Teen Vogue magazine launched and what was its original content?

In 2003 as a print magazine. It was originally US Vogue, it continued to focus on areas like fashion and beauty.

3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?

Teen Vogue moved away from the conventional, safe option of only reporting on fashion and beauty, and she led Teen Vogue in a new direction. e.g politics, activism 

4) How many stories are published on Teen Vogue a day? What topics do they cover?

Around 50-70 stories are published every day mostly about fashion, entertainment and even politics.

5) What influence did digital director Phillip Picardi have over the editorial direction?

With Phillip Picardi's influence, the Teen Vogue website grew alot even as their print version declined.

6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?

Woke is a political term of African American origin that refers to a perceived awareness of issues concerning social justice and racial justice.

7) What issues are most important to Teen Vogue readers?

Teen Vogue wants readers to identify with themselves and find a group they can relate to. They have different articles to do with fashion and politics which would interest different people.

8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?

She suggests that the relationship between the Teen Vogue brand and their audience has become stronger, as well as more transparent. This concept link to Clay Shirky's theories relating to accountability journalism, as is taps into the idea of being able to acknowledge and then challenge different viewpoints - for example challenging stereotypes relating to beauty and body image.

9) What social and political issues have been covered successfully by Teen Vogue?

Politics, feminism, identity, and activism. e.g gun control in USA, racism. police brutality and careers.

10) What do Teen Vogue readers think of the magazine and website?

It is a good platform for them to find out social and political issues as well as their hobbies (e.g fashion and beauty)

Teen Vogue textual analysis

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