The death of print media
The death of print media is a critical contemporary media debate.
It is highly relevant to our work both on magazines (Men's Health and Oh Comely) as well as the current topic of newspapers.
Complete the blog tasks below linked to the useful Media Factsheet 165: The death of print media.
The death of print media: Factsheet blog tasks
Go to our Media Factsheet archive on the Media Shared drive and openFactsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
Read the Factsheet and complete the following questions/tasks:
1) What has happened to print media in the last 30 years?
New digital media has become so useful to us which has made the print media industry decline dramatically leaving it at a very bad place seeing as it is not used enough.
2) Why is the Independent newspaper such a good case study for the decline in print media?
At its peak during the late 90s, the Independent generally had a circulation of around 280,000. However, compared to its contemporaries, this circulation was low. In 1992, when the Independent’s average circulation was 389,523, The Sun had an average circulation of 3.5m readers, while the Daily Mail had 2.9m. In 2010, the company was purchased by Evgeny Lebedev for a nominal £1 and £9.25m over the next 10 months. This purchase reflected the financial difficulty of the company, and was followed by the scandal surrounding the reporting of Johann Hari. It was claimed that Hari’s reporting contained inaccuracies and plagiarised materials; Hari later conceded that these claims were correct. He was stripped of the Orwell Prize he received in 2008, and the incident damaged the reputation of the paper.
3) What was the Independent newspaper famous for?
It was not subjective at all when it came to politics which showed.
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
“The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.”
5) How do online newspapers make money?
Online subs and paywall on article
6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
“For me, the power of the Independent came from the variety of voices, the originality in its design and the iconoclastic feel of the paper. It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”
7) What is the concern with fake news? What does 'post-truth' refer to?
It is extremely easy for anyone to create a page and spread fake news.
8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
I think there is two sides to this argument. The rise of digital media is good because it has made things much easier for the audience to access news and information a newspaper probably could not give us seeing as we ws limited to only reading the information given to us, however now you can search what it is you would like to read about and it will almost always come out. On the other hand, newspaper industries not making enough revenue is a problem seeing as this means people losing jobs and ALSO there is still a small target of people that would prefer reading a newspaper then going on digital media and they are being left with less and less option for newspapers.
It is highly relevant to our work both on magazines (Men's Health and Oh Comely) as well as the current topic of newspapers.
Complete the blog tasks below linked to the useful Media Factsheet 165: The death of print media.
The death of print media: Factsheet blog tasks
Go to our Media Factsheet archive on the Media Shared drive and openFactsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
Read the Factsheet and complete the following questions/tasks:
1) What has happened to print media in the last 30 years?
New digital media has become so useful to us which has made the print media industry decline dramatically leaving it at a very bad place seeing as it is not used enough.
2) Why is the Independent newspaper such a good case study for the decline in print media?
At its peak during the late 90s, the Independent generally had a circulation of around 280,000. However, compared to its contemporaries, this circulation was low. In 1992, when the Independent’s average circulation was 389,523, The Sun had an average circulation of 3.5m readers, while the Daily Mail had 2.9m. In 2010, the company was purchased by Evgeny Lebedev for a nominal £1 and £9.25m over the next 10 months. This purchase reflected the financial difficulty of the company, and was followed by the scandal surrounding the reporting of Johann Hari. It was claimed that Hari’s reporting contained inaccuracies and plagiarised materials; Hari later conceded that these claims were correct. He was stripped of the Orwell Prize he received in 2008, and the incident damaged the reputation of the paper.
3) What was the Independent newspaper famous for?
It was not subjective at all when it came to politics which showed.
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
“The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.”
5) How do online newspapers make money?
Online subs and paywall on article
6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
“For me, the power of the Independent came from the variety of voices, the originality in its design and the iconoclastic feel of the paper. It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”
7) What is the concern with fake news? What does 'post-truth' refer to?
It is extremely easy for anyone to create a page and spread fake news.
8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
I think there is two sides to this argument. The rise of digital media is good because it has made things much easier for the audience to access news and information a newspaper probably could not give us seeing as we ws limited to only reading the information given to us, however now you can search what it is you would like to read about and it will almost always come out. On the other hand, newspaper industries not making enough revenue is a problem seeing as this means people losing jobs and ALSO there is still a small target of people that would prefer reading a newspaper then going on digital media and they are being left with less and less option for newspapers.
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