Daily Mail: British boxer is banned from the ring after inducing drug addict to punch stranger in the face in return for some crack cocaine..

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The controversial 29-year-old fighter is the current WBO middleweight world champion

British boxer is banned from the ring after inducing drug addict to punch stranger in the face in return for some crack cocaine.


The professional British boxer, aged 29, thought it was amusing to make a drug addict punch a stranger in the face and act like he was a paedophile. At first the boxer asked the drug addict to do inappropriate favours to his friend in order for the "crack worth £150" and then he told her to harm the innocent passer by. The woman did exactly what she was told which angered the innocent stranger, thinking she would get her drugs, Billy Joe Saunders drives off. This lead to him being banned from boxing and he is also under police investigation seeing as he claimed to have Class A drugs in his possession. The boxer wrote on Twitter that the video was only banter and that he "cant do anything but be sorry". 

This is an example of soft news seeing as it is nothing life changing to everyone and it is more to do with the interest of an individual. Even though this a very serious situation for Billy Joe Saunders it is more entertaining for the reader. Another reason it is clearly soft news is because it is gossip about a celebrity 

Blumler and Katz Theory: Uses and Gratifications

Diversion: One major reason to read this type of topic would be diversion seeing as it is purely entertaining for someone who is not involved. 

To what extent does it reflect the values and ideologies of the newspaper? Is this an example of quality journalism or simply click bait?


This does not reflect the values or ideologies of The Daily Mail at all seeing as it is a broadsheet newspaper which should normally carry hard news (politics, wars, economics and crime). This is a whole story about a celebrity and the errors in his career which does not affect a wide audience. In my opinion this is simply click bait. If anyone sees the title "'Can't do anything but be sorry. Banter went wrong': British boxing champ Billy Joe Saunders faces ring ban for vile video in which he taunted drug addict and made her attack passer-by for '£150 of crack'" they will be tempted to read the story.

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