Icon, index, symbol: blog task
Create a new blogpost called 'Semiotics: icon, index, symbol blog task'
1) Find three examples for each: icon, index and symbol. Provide images or links.
Icon:
Index:
Symbol:
2) Why are icons and indexes so important in media texts?
3) Why might global brands try and avoid symbols in their advertising and marketing?
4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?
5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.
These three images show icons seeing as they are a physical resemblance to the thing that is being represented, a photo of an object is a good example of a icon.
These three are examples of an index which is evidence of what is being represented. For example the first sign obviously represents that no smoking is allowed.
These three are examples of symbols seeing as they do not have no connection with the actual object (e.g money) however society has taught us what it means
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