Audience theory
1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?
The magazine article clearly links to the hypodermic theory seeing as it clearly stated that some people were made to play violent video games and as a result their behaviour seemed to become more aggressive and the whole concept of the hypodermic theory is that audiences are easily brainwashed with information without questioning if it is true or false.
For example when Hitler was ruling in Germany during the war he used lots of propaganda which made people believe that he was some type of hero and he wanted the best for them.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
Some people may say that the violent games were a big reason for why he became a hacker because he could’ve probably been motivated or ‘inspired’ by the aggressive games to commit a crime so he could get the pleasure he does when he commits crime in the fantasy world.
Two-step flow model:
This is when the audience are not so much influenced by what is put on media but more the people on the media. These people could be referred to as “opinion leaders” which are people who have a very strong personality or point of view that a certain audience of people could agree with.
For example many political leaders have their own opinion on the way society should run and different people may side with different ‘opinion leaders’ e.g Labour, conservative.
The YouTube blogger seems to have a strong opinion on the topics he speaks of therefore he thoughts could be forced onto his audience and this will be a good example of the two step flow model
- Jamal Edwards links to the 'two-step flow model' theory seeing as he seems to be an 'opinion leader'. Loads of people could be influenced by him especially those in the same situation that he was in. People may be inspired to succeed the same way he has.
- Uses and Gratifications
Examples of:
Diversion: The Simpsons, Family Guy, American Dad. (These are examples of diversion seeing as they are not used for any other reason but entertainment.)
Personal Relationships: Eastenders, Love Island, First Dates. (These are examples of personal relationships seeing as viewers could actually feel a connection with the people in the show and want them to do well.)
Personal Identity: Gangland, Teen Mom, Educating Cardiff. (These are examples of personal identity seeing as the audience can learn from these peoples behaviours.)
Surveillance: Crime Watch, BBC news, QVC shows. (These are examples of surveillance shows seeing as it gives people important information to keep them safe or even just save them money.
1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
- In my opinion, media has become easier to get access to so I agree that audiences have become more dependent on the media and made it a necessity in their lives. For example some people may use media to make money and find jobs or some just use it for entertainment.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
- I think that the growth of new media hasn't had such a negative impact on people, we just are not as passive as before so we know what to believe and what not to believe.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?
- Being on the media stops me from going out which is positive however it can also distract me from doing my work.
The magazine article clearly links to the hypodermic theory seeing as it clearly stated that some people were made to play violent video games and as a result their behaviour seemed to become more aggressive and the whole concept of the hypodermic theory is that audiences are easily brainwashed with information without questioning if it is true or false.
For example when Hitler was ruling in Germany during the war he used lots of propaganda which made people believe that he was some type of hero and he wanted the best for them.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
Two-step flow model:
This is when the audience are not so much influenced by what is put on media but more the people on the media. These people could be referred to as “opinion leaders” which are people who have a very strong personality or point of view that a certain audience of people could agree with.
For example many political leaders have their own opinion on the way society should run and different people may side with different ‘opinion leaders’ e.g Labour, conservative.
The YouTube blogger seems to have a strong opinion on the topics he speaks of therefore he thoughts could be forced onto his audience and this will be a good example of the two step flow model
- Jamal Edwards links to the 'two-step flow model' theory seeing as he seems to be an 'opinion leader'. Loads of people could be influenced by him especially those in the same situation that he was in. People may be inspired to succeed the same way he has.
- Uses and Gratifications
Examples of:
Diversion: The Simpsons, Family Guy, American Dad. (These are examples of diversion seeing as they are not used for any other reason but entertainment.)
Personal Relationships: Eastenders, Love Island, First Dates. (These are examples of personal relationships seeing as viewers could actually feel a connection with the people in the show and want them to do well.)
Personal Identity: Gangland, Teen Mom, Educating Cardiff. (These are examples of personal identity seeing as the audience can learn from these peoples behaviours.)
Surveillance: Crime Watch, BBC news, QVC shows. (These are examples of surveillance shows seeing as it gives people important information to keep them safe or even just save them money.
1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
- In my opinion, media has become easier to get access to so I agree that audiences have become more dependent on the media and made it a necessity in their lives. For example some people may use media to make money and find jobs or some just use it for entertainment.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
- I think that the growth of new media hasn't had such a negative impact on people, we just are not as passive as before so we know what to believe and what not to believe.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?
- Being on the media stops me from going out which is positive however it can also distract me from doing my work.
Comments
Post a Comment