Reading an Image

Denotation:

 The denotation of this advert is 50 cent promoting a clothing line to the target audience. I can tell this because at the bottom right of the advertisement I can see Reebok's logo which makes it obvious that they are trying to sell one of their products.

Connotation:

What I can infer from this poster is that Reebok are trying to send across a deep message which almost pressures people to buy their product. From the image I can tell that they used a celebrity which many youth and teenagers recognise which makes them want to purchase the item because they will think it is cool or be inspired because they will see that a person that is well known is popularising them. Also the quote included on the photo makes it very clear that it is trying to relate to people who are probably not that wealthy and they used someone (50 Cent) who can connect and understand this market of people.

Colour, Framing, Lighting, Setting:

 The colours used are very dull which make it seem more serious then what its promoting. This makes the audience notice that it is trying to send across a significant message. 

Pose, Size, Type of Shot, Subject matter

50 cent is the subject matter and hes been made to have a very serious pose which fits the message they have put on the side, it is a face shot (close-shot) which lets us see his facial expression more clearly.