Daily Mail case study
Daily Mail case study: Blog tasks
Work through the following tasks to complete your case study on the Daily Mail and specifically the 21 September edition of the newspaper.
Daily Mail analysis: Friday 21 September
Use your notes from the lesson to answer the following questions.
1) What are the front page stories on the 21 September edition of the Daily Mail?
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail?
Keeley when she was a model
Teenager dies in horror smash when a car flies off the road and crashes through a fence into a suburban home
3) Media language: Write an analysis of the construction of the Daily Mail homepage: Page design, font, text, images, conventions, hard news/soft news, news values etc.
- The serif font is in capitals and exaggerates story
-Meghan Markle on the front page values the monarchy
- There is hard news and soft news
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?
Keeping up with monarchy news, a relationship and familiarity is already a given, pre-established
5) Representations: Are any stereotypes reinforced? Is the audience positioned to respond to the stories in a certain way? You should focus on the Brexit and NHS stories (front page, p6-7, p10) as a minimum here.
Add additional notes from class here for future revision. Remember, you will need to write in detail about specific stories from this edition of the Daily Mail and how these stories are constructed to appeal to the Daily Mail readership.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) What is the history of the Daily Mail?
Daily Mail was found by Alfred Harmsworth in 1896. He was responsible for Daily Mail becoming popular. His style of journalism was aimed at the working classes, focusing on sensational topics.
2) What news content features in the Daily Mail?
Brexit and criticism of the EU
Women (health, family, fashion, celebrity)
Royal family
Attacking Jeremy Corbyn and the Labour party
3) What is the Daily Mail’s mode of address?
The mode of address is a method of creating a relationship between the producer and the audience. For print media, we consider the use of textual features. They include us in the text "You" "Our".
4) What techniques of persuasion does the Daily Mail use to attract and retain readers?
A method used by the Daily Mail is the use of techniques of persuasion to establish a consensus in line with the political and social ideologies. These techniques are subtle and will attempt to stir the emotions of the consumer to prompt consensus.
5) What is the Daily Mail’s editorial stance?
I would say conservatives seeing as they have supported the party in all recent general elections therefore I can infer that that are a right-wing newspaper.
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
There was shorter articles with clear headlines. Developments allowed them to increase their sales and offer an affordable cover price for the lower middle-class readers.
2) What is the inverted pyramid of journalism and why was it important in the way the Daily Mail presented news?
This method, first developed as a result of the need to communicate quickly via telegrams, was used in newspapers as it offered effective communication of the product – the news. This increased the popularity of the paper, as the newly literate lower middle classes engaged with the new style of journalism.
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail and General Trust is owned by the British Media company DMGT.
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
He chooses what information the audience will see, is he going to be subjective or not ? If he has certain beliefs and values it could be untrustworthy news.
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
The paper has become the UK's most anti liberal voice.
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
They see immigration as the evil that is destroying the countries values and bringing threats to the country such as 'rapists and thugs'. These negative representations create fear in consumers to believe that remainers in the UK are creating a society where dangerous people can enter freely.
9) How did the Daily Mail cover the murder of MP Jo Cox?
Her killer was a 'Britain first' advocate with a history of 'rage against the perceived evils of multicultural Britain' They reported he was a loner' with a history of mental illness' as they didn't want to create a sense they were ousting a group that buy their newspapers and someone that they had shared valued with on immigration.
10) What was Dacre’s position on Brexit?
Wanted a hard brexit.
Work through the following tasks to complete your case study on the Daily Mail and specifically the 21 September edition of the newspaper.
Daily Mail analysis: Friday 21 September
Use your notes from the lesson to answer the following questions.
1) What are the front page stories on the 21 September edition of the Daily Mail?
- The EU and the Royal Family (Meghan Markle). Meghan Markle is shown with her mother and Theresa May is shown being slightly humiliated by other members pf the EU seeing as they believe her Brexit plan will not work.
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail?
Keeley when she was a model
Teenager dies in horror smash when a car flies off the road and crashes through a fence into a suburban home
3) Media language: Write an analysis of the construction of the Daily Mail homepage: Page design, font, text, images, conventions, hard news/soft news, news values etc.
- The serif font is in capitals and exaggerates story
-Meghan Markle on the front page values the monarchy
- There is hard news and soft news
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?
Keeping up with monarchy news, a relationship and familiarity is already a given, pre-established
5) Representations: Are any stereotypes reinforced? Is the audience positioned to respond to the stories in a certain way? You should focus on the Brexit and NHS stories (front page, p6-7, p10) as a minimum here.
Theresa May and Meghan Markle are both represented postive seeing as Theresa seems p0owerful and fierce and Markle is a black woman on the cover
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) What is the history of the Daily Mail?
Daily Mail was found by Alfred Harmsworth in 1896. He was responsible for Daily Mail becoming popular. His style of journalism was aimed at the working classes, focusing on sensational topics.
2) What news content features in the Daily Mail?
Brexit and criticism of the EU
Women (health, family, fashion, celebrity)
Royal family
Attacking Jeremy Corbyn and the Labour party
3) What is the Daily Mail’s mode of address?
The mode of address is a method of creating a relationship between the producer and the audience. For print media, we consider the use of textual features. They include us in the text "You" "Our".
4) What techniques of persuasion does the Daily Mail use to attract and retain readers?
A method used by the Daily Mail is the use of techniques of persuasion to establish a consensus in line with the political and social ideologies. These techniques are subtle and will attempt to stir the emotions of the consumer to prompt consensus.
5) What is the Daily Mail’s editorial stance?
I would say conservatives seeing as they have supported the party in all recent general elections therefore I can infer that that are a right-wing newspaper.
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
There was shorter articles with clear headlines. Developments allowed them to increase their sales and offer an affordable cover price for the lower middle-class readers.
2) What is the inverted pyramid of journalism and why was it important in the way the Daily Mail presented news?
This method, first developed as a result of the need to communicate quickly via telegrams, was used in newspapers as it offered effective communication of the product – the news. This increased the popularity of the paper, as the newly literate lower middle classes engaged with the new style of journalism.
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail and General Trust is owned by the British Media company DMGT.
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
He chooses what information the audience will see, is he going to be subjective or not ? If he has certain beliefs and values it could be untrustworthy news.
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
The paper has become the UK's most anti liberal voice.
They see immigration as the evil that is destroying the countries values and bringing threats to the country such as 'rapists and thugs'. These negative representations create fear in consumers to believe that remainers in the UK are creating a society where dangerous people can enter freely.
9) How did the Daily Mail cover the murder of MP Jo Cox?
Her killer was a 'Britain first' advocate with a history of 'rage against the perceived evils of multicultural Britain' They reported he was a loner' with a history of mental illness' as they didn't want to create a sense they were ousting a group that buy their newspapers and someone that they had shared valued with on immigration.
10) What was Dacre’s position on Brexit?
Wanted a hard brexit.
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