Media Studies Blog 1

Mise-en-scene blog task Remember the mnemonic that will help you recall the different aspects of mise-en-scene:   CLAMPS . Costume Lighting Actor (placement and movement) Make-up Props Setting The first film I will be analy sing is IT : The film IT mainly uses costume to set the scene and in this case the costume used is a clown which commonly known to be a children friendly character however in this film the clown is a vicious murderer which contrasts with the real life job of a clown. In the mise-en-scene   on the right we can see that the lighting is in the day and the setting seems to be a normal, average field however the costume, make-up and movement of the actor makes the scene seem very threatening. The facial expression on the actor is clearly a smile however it appears to be a disturbing happiness and where he is set is unusual because clowns do not belong in abandoned fields. He is also carrying a balloon which you could sa...

Icon, index, symbol: blog task Create a new blogpost called 'Semiotics: icon, index, symbol blog task' 1) Find three examples for each: icon, index and symbol. Provide images or links. Icon: Index: Symbol:  2) Why are icons and indexes so important in media texts? 3) Why might global brands try and avoid symbols in their advertising and marketing? 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? 5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world. These These three images show icons seeing as they are a physical resemblance to the thing that is being represented, a photo of an object is a good example of a icon. These three are examples of an index which is evidence of what is being represented. For example the first sign o...

According to reception theory, ‘the media attempts to transmit specific messages to audiences, but audiences are free to interpret these messages in a variety of ways – or even reject them’. How valid are reception theory’s claims about audience responses? [25 marks] Dominant, Preferred or Hegemonic Reading : what the producer/creator intends – the ‘natural’ reading Negotiated Reading : a middle ground between the producer’s intentions and the audience’s individual views Oppositional or ‘Counter-Hegemonic’ Reading : an alternative reading that is actively against the producer’s intentions. In this advert we see 50 cent a very well known rapper who didn't have the easiest upbringing and is known for being involved in illegal activities and being shot several times. this has a big impact on the way people think because people may have a dominant, preferred or hegemonic reading so they might say that the advertisement is trying to come across as slightly ...