Media Studies Blog 1

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). - www: Good clear writing with a clear focus on the questions. - EBI: More detailed repsonses needed - specific responses to theories or theorists and more exmaples from the text (Q3) 2) Read the whole  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. Stereotypical ideals of beauty – slim, twenty-something, white. Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21 st century. Armani captures the way men wish to see the world. Economy is changing – traditionally ‘masculine’ jobs (e.g. manual labour) have typically become automated; employers increasingly value ‘soft’ skills in the workplace – communication, emo...

Planning Create a separate blogpost called ' Magazine practical task planning ' and complete the following tasks: 1) Plan your main flash - this is the main cover story that links to your central image. Main flash - things that women can wear for spring  2) Plan the image you will need for the cover - model, costume, make-up, lighting etc. At this point, simply describe the image you need to capture. - Model: A female  - Costume: something that can be worn when the suns out, preferably a nice summer colour. - Make-up: Probably light make up, highlight to be prominent - Lighting: Very good, bright lighting The model's on the Vogue magazines are usually always straight faced or have a sly smirk without showing teeth so my model must do the same. 3) Write the cover lines and any additional text you need for your magazine cover. - "Spring or winter issue"  - " 20 ways to look good this spring" - " Kylie Jenner in Paris" ...

Magazine practical task: blog work Research: 1) Use your lesson notes on magazine genres and conventions to view a range of potential magazine covers. Create a shortlist of three potential magazines and embed an example front cover from each one. Fashion magazine: Sports magazine: Celeb gossip magazine: 2) Select your chosen magazine to create a new edition for and explain the thinking behind your choice. I have chosen a fashion magazine to create a new edition for seeing as it is the one that genuinely interests me the most and it has a nice and simple but classy cover which is personally the best one I think I could do. 3) Find  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines presented? You need to become an expert in the design and construction of this mag...

1)  Introduction: narrative in advertising 2)  Advertising: persuasive techniques 3)  Advertising: the representation of women in advertising 4)  Advertising: Score case study and wider reading 5)  Advertising: Maybelline case study and wider reading 6)  Advertising: Gauntlett - Media, Gender and Identity reading and q uestions

Gender, identity and advertising: blog task Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is  also available here . 1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? - Gauntlett says that women are traditionally viewed as the house wife with no job and dependant on their husbands income seeing as they do not have their own job however in modern day women are seen as more independent and taking on roles that wouldn't be stereotyped with women and men are traditionally viewed as the bread winners and strong but in modern they are more emotional. We can s...

Maybelline 'That Boss Life Pt 1'   Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Write at least a paragraph on each: 1) Narrative & genre: narrative theory and sub-genre - Proppian heroes - The girl in the cab gets "saved" by the two make up artists as soon as they give her the mascara which makes her "boss up" and have a whole makeover transformation  2) Cinematography: camera shots and movement - There is extreme close ups especially on the eye which makes sense seeing as it is advertising their new mascara and there is also repeated shots of the product which is a strategy to make the product memorable and give brand recognition. There is also establishing shots which are quite iconographic and show the New York skyline which is quite inspirational by it self  3) Mise-en-scene: costume & props - The whole advert is based around glamour and gold whic...

1) This was produced a few years before the equal pay act came about and when homosexuality was made legal and women were becoming much more equal.  2) The mise-en-scene in this ad highlights the fact that the advert is targeting men. The women are dressed much less covered then the man which sexualises them and makes them attractive to men's eyes and this helps sell the product seeing as it is a male product. The women are also made to carry him which makes it seem as if he is their king or has power and they are looking at him as if they admire him however he is not paying attention to them so this portrays the women very negatively. 3) The slogan ( Get what you've always wanted )  uses direct mode of address. This suggests that it is targeting the male audience and lure them into buying the product. This slogan also denotes the idea of hyper masculinity, the male fantasyof des...